In the new world of digital products and Internet of Things (IoT), software plays an increasing role in delivering compelling customer experiences and the brand promise in both the B2C and B2B sectors of the economy. This software-is-the-brand world requires firms to fundamentally rethink how they develop and manage their digital assets. In parallel, firms require practical strategies for reducing IT OPEX spending as inflations drives up costs and geopolitical tensions force a re-engineering of global supply chains.
This 35-minute webinar defines strategies and real-world experiences for thriving in a software-is-the-brand world, while reducing IT costs. Premier guest speaker John C. McCarthy, who spent over 32 years at Forrester as an industry analyst and thought leader, addresses the changing role of software in defining the brand experience and how firms will develop products and services differently in a digital first world. McCarthy joins Hari Candadai, SVP Global Marketing and Thought Leadership with Origina, the only provider of third-party IBM software maintenance services.
